Company Overview

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Trusted Breakfast Icon

We’ve come a long way since the first box of Weetabix left our Burton Latimer mill way back in 1932. For the last eight decades we’ve been nourishing the nation with a family of brands that includes: Weetabix, Alpen, Weetabix On The Go drinks, Oatibix, Ready brek, Weetos, and Alpen Cereal Bars. Today, we are Africa’s number one selling, most trusted and most recommended cereal, responding to the changing needs of our consumers.

GREAT STARTS GO GLOBAL

Our Northamptonshire mills currently export to over 80 countries around the world. We’re also really proud that we source the wheat which goes into our Weetabix Biscuit from farms within a 50 mile radius of our head office in Burton Latimer.

INTERNATIONAL OWNERSHIP

A family owned business until 2003, Weetabix Food Company is now a subsidiary of Post Holdings, Inc., headquartered in St. Louis, Missouri. Post Holdings, Inc is a consumer packaged goods holding company operating in center-of-the-store, foodservice, food ingredient, private label, refrigerated and active nutrition food categories. Post Holdings, Inc is listed on the New York Stock Exchange (NYSE: POST)

Proud to nourish the nation

Take a walk down memory lane with all the landmark moments from our long and illustrious history.

1932

August 1932 saw our founders, Bennison Osbourne and Malcolm MacFarlane, form the British and African Cereal Co Ltd. Their first act? Acquiring a disused flour mill in Burton Latimer to start production of a revolutionary new cereal – Weetabix.
1936

A few years later, in 1936, the company changed its name to Weetabix Limited. Frank George joined the board as a director – sparking an association with the George family that would go on to span 70 years.
1940

During World War II, Weetabix was ‘zoned’ to reduce waste and maximise efficiency. Only available in the Midlands and North East until rationing ended – post-war Weetabix was sold nationwide on wholegrain goodness and flexibility for the whole family.
1950

Weetabix’s versatility was a big hit. The 1950s saw it being used as an ingredient, as much as a cereal. Mrs Crisp brought the nation a series of culinary tips and recipes to try out in the kitchen and a range of Weetabix Perfect Flour was released.
1960

As Weetabix's reputation grew around the globe, 1967 and 1968 heralded its arrival in Canada and the United States. This decade also saw a number of memorable on pack promotions and giveaways – from space race wall charts to Swim Jet arm fins!
1970

In 1971, a Weetabix board member sampled a bowl of traditional Swiss muesli on his family ski trip. Inspired by the lightly toasted wholegrain flakes, creamy rolled oats and crunchy hazelnuts, almonds and raisins – on his return – Alpen was born.
1980

Weetabix and Alpen went pole-to-pole fuelling Sir Ranulph Fiennes' Transglobe Expedition in 1981. Meanwhile, the Neet Weet Gang waged war on titchy breakfasts, telling us: “if you know what’s good for you, you’ll make it Neet Weet mate, OK!
1991

This is the year we acquired the super smooth and creamy Ready brek porridge brand from Lyons Tetley. It continues to bring kids all the great taste of grown up porridge, without the lumps, more than 20 years later!
1997

Weetabix Mini's was launched in 1997 – our small but mighty addition to the growing Weetabix family.
2000

Our ever-expanding choice of flavours and favourites got a big boost, with a host of new additions: Alpen Bars launched in 2002 Oatibix launched in 2006 Alpen light bars launch in 2006 Weetabix Chocolate launched in 2010 Weetabix Banana launched in 2014
2013

A Proper Breakfast, Bottled. Our Weetabix On The Go breakfast drinks launched in 2013 to bring busy people all the energy, fibre and protein of a typical Weetabix cereal with milk*. Just put the convenient bottle it in your bag and away you go! Since then we have extended the range to include Weetabix On The Go Protein drinks *Calculated in February 2015
2015

Protein Crunch – Weetabix with added boost. Packed with protein for healthy muscles and strong bones. Alpen Granola - an exciting new range of Oat Granola breakfast cereals, taking the original muesli brand into a new category for the first time.
2016

Launch of Weetabix Protein Biscuit. Our classic Weetabix biscuits with that extra boost of added protein.

Trusted Breakfast Icon

GREAT STARTS GO GLOBAL

INTERNATIONAL OWNERSHIP

Proud to nourish the nation

1932

1936

1940

1950

1960

1970

1980

1991

1997

2000

2013

2015

2016